The 10 Types of Franchises to Watch in 2015
ENTREPRENEUR December 30, 2014
Every year we gaze into the future and try to pick 10 franchise categories that will make the biggest splash in the coming 12 months. For 2015, we’ve chosen a mix of established categories that are being invigorated by new ideas, sophomore industries that are just starting to show their strength and promising but unproven concepts. No matter what type of franchise you’re interested in pursuing, always do your research before investing.
1. Children’s Enrichment – Children’s sports, fitness, art and music programs continue to perform well, but STEM is the big word in the enrichment world. In the past few years, several fast-growing franchises have focused on making science, technology, engineering and math fun for kids.
2. E-Cigarettes – With close to 6 million adults now using e-cigarettes, it’s no surprise that stores have started to franchise. But legislators scrambling to catch up with the trend by imposing new regulations could challenge the fledgling industry’s growth.
3. Fitness – You may hate going to the gym, but in the franchise world, there’s nothing but love for the fitness category. Large gym franchises are still going strong, while smaller concepts are gaining muscle by offering niche options, like kickboxing, Pilates, dance and in-home training.
4. Paint-and-Sip Studios – First added to our trends list last year, this entertainment concept is still relatively new but already proving itself, with more competitors making an appearance and existing companies experiencing impressive growth.
5. Pizza – Traditional delivery-focused pizza franchises abound, but it’s fast-casual, build-your-own joints using an assembly-line format that are bringing renewed popularity to the sector.
6. Potatoes – Is the humble spud ready to go from side dish to starring role? A handful of new franchises are betting on it by offering menus featuring baked potatoes, fries, tater tots, chips and nothing else.
7. Property Management – In the wake of the housing market crash of 2008, the number of rental properties rose–and so did the need for people to manage those properties. The success of the franchises that stepped up to fill that need has attracted a healthy group of new competitors.
8. Senior Care – Senior home care has become one of the mainstays of franchising, but the field continues to evolve. New companies are competing with their more established counterparts by introducing additional services like patient advocacy and assisted-living placement.
9. Spa Services – In just over a decade, the massage business has become one of franchising’s most competitive areas. Other spa and beauty services, like waxing, threading and spray tanning, are following its lead to reach more customers through franchising.
10. Vending – Vending has long been a popular avenue for those looking to start their own business, yet it has rarely been franchised–until recently. The success of these new ventures is likely to attract even more vending companies to the franchise model in the future.